Search Engine Marketing
Proper marketing of your business online requires a balanced approach of both short term and long term strategies. The long term strategy is to have a solid search engine optimization plan so that you can start building organic traffic to your site. During the interim, you must have a solid short term plan for increasing visibility and driving traffic to your site. This is where a having a strong search engine marketing/pay per click campaign comes in to play.
While the long term plan of organic traffic can take months, you can start driving targeted traffic to your site with in a couple of days and depending on your niche; only pay a few cents per click. Pay per click campaigns are simply the easiest way to get 1st page and even 1st positioning on the major search engines and you only pay when your ad gets clicked.
How pay per click advertising works is really quite simple. You determine the keywords that you want to bid on and the search engine will tell you a min and max cost per click. You then bid according to your budget and the position that you want to obtain. You submit your ad for approval and once approved, the ads will start running. You will then only pay when some one clicks on your ad. A very simple, yet highly effective process to drive traffic to your site.
While the process is simple, dealing with the search engines (especially Google) is difficult and understanding the process and intricacies of the individual back end systems as well as bidding processes can be a daunting task. A good example of this is the Adwords quality score. Some time back Google implemented a quality score on the landing pages/sites that advertisers were driving traffic to and the result was felt around the web. Some advertisers logged in to check their accounts and found that their minimum bids had gone from as little as $.05 to a minimum bid of $5. Worse, some advertisers accounts had stopped driving. This is where having a qualified search engine marketing/pay per click manager comes in.
CAMM Media understands the intricacies and requirements needed to keep Google and the other search engines happy and your pay per click costs to a minimum. We use proven strategies to drive only the most targeted traffic at the lowest possible cost. The results should provide your business with a solid ROI return on investment from your advertising dollar, thus allowing you to focus on running the day to day operations of your business.
Our Pay Per Click Management Services Include
- Strategic keyword development
- Targeted advertisements
- Landing page creation and/or optimization
- Maximum Adwords quality score to ensure lowest possible click price
- Daily monitoring and adjustments to ensure maximum return on investment
- Daily monitoring for click fraud
- Monthly analysis and campaign tweaks if needed
- all leading to targeted ready to convert traffic
PPC/SEM Investment
- Account Set Up Fee – $300 (one time – does not include landing page design/development)
- Monthly management – 20% of monthly spend (min $75)
*Click charges are paid directly to the search engines.
** Pricing is for a single search engine. Account set up fee will remain $300, but there will be a management fee increase of 10% per search engine added.
Ready to get started? Call us at 757-271-3315 or send us an email and we will contact you as soon as possible.
